1996 to now
A small team with computer-science roots and a desire to build what wasn’t possible before. Every chapter since has added another way to help our clients move forward.
The same curiosity.
A bigger toolbox.
The beginning
We started with computer science, self-directed learning, and the urge to see what we could build. Matt Olson began making websites in 1996 while studying at UA Little Rock, the start of the work that became Matmon.
Our roots were hands-on: web development, hosting, and interface design. We learned the technology underneath the screen so we could make the experience on it more useful.
We had grown up with pay phones, typewriters, and TVs with knobs. The internet opened up a different kind of possibility, and we wanted to be the people who learned how to use it.
Our first meaningful result
Built to fulfill Matt’s Chancellor’s Leadership Scholarship work requirements, it became our first successful, impactful website. It showed us that learning to build something new could make a real difference for the people using it.
Late 1990sBuilding beyond the brochure
Putting a business online meant more than publishing a few pages. It meant understanding how that business worked and building the systems to support it.
From 1997 through 2012, we built and sold OmniMarket, our own full e-commerce system. Written in CFML with Microsoft SQL Server, it was designed around the business behind the storefront, not just the shopping cart.
Built by Matmon / 1997 to 2012
OmniMarket
Our own system. Built from the ground up.
Adapt the system to the business.
Not the other way around.
By 2000 / Nite Lite & HuntSmart
Nite Lite was already a multimillion-dollar catalog-order company when we helped bring it into digital commerce. By 2000, HuntSmart.com was running on the OmniMarket technology we developed.
Current brand mark from HuntSmart.
2000s to 2010Richer experiences
We kept exploring what an interface could do. Our own full Macromedia Flash website was part of that experimentation with motion, interaction, and a more expressive web.
By 2010, that work included Querencia’s golf and residential community in Los Cabos. Under its creative team’s direction, we contributed to web design and led Flash development, with bilingual email marketing and Google advertising helping carry the experience beyond the website.
In 2005, we built a franchise fulfillment portal for Papa John’s corporate. Franchisees at more than 3,000 Papa John’s restaurants used it to order local marketing, customizing box toppers, door hangers, and other promotional print right in the browser.
A built-in proofing tool showed each piece before it was ordered, and the system generated high-resolution, print-ready files set up for automated output on commercial Heidelberg presses. We built it in PHP and MySQL and supported it with database reporting and ongoing updates until it was retired in 2008.
2012 to 2013Search meets engineering
People had to be able to find you.
In 2012, Acxiom came to us after traffic dropped following a new website launch. We traced the problem to 3,000 Google-indexed URLs that were sending visitors to 404 pages.
We found the issue, explained what was required to fix it, and provided the server redirects. From investigation to delivered solution, the work took three weeks. Understanding development, hosting, and search together made the difference.
3,000Indexed URLs leading to 404 pages
3 weeksFrom investigation to delivered solution
Find it.
Explain it.
Provide the solution.
Our 2013 PrivacyStar project combined a custom phone-number lookup application, millions of detailed pages, XML sitemaps, new URL structures, and WordPress integration.
Working with its marketing and IT teams connected technical development with the way people found and used the service. Website presentation from the Matmon project archive.
The next chapterBringing the whole project together
Our clients needed more than a website. They needed the story, photography, video, and brand experience that would make it work.
We brought video production, photography, and copywriting in-house alongside design and development. That gave us more control over the work and helped us turn projects around without restarting the story at every handoff.
One team could take an idea through strategy, production, and launch, keeping the details connected and the result on-brand.
As an established interiorscaping company evolved, we created the LeafScape name, brand story, visual identity, and website, then carried that story into public relations and advertising.
When malware left Better Lawns & Gardens with a blacklisted website, we recovered lost content from web archives and built a new site, alongside an updated identity that extended to business cards, company materials, and a trailer wrap.
For Hounds Lounge’s launch, our team brought its identity to life through a logo, website, messaging, billboards, postcards, digital advertising, and T-shirts.
Partners Card is a ten-day fundraiser for the UAMS Winthrop P. Rockefeller Cancer Institute. We connected the purchase flow, wallet pass, seller attribution, and merchant outreach so volunteers were not holding those pieces together by hand.
Building on thatDigital marketing + social media
Next, we learned to put all of those capabilities to work through digital marketing and social media. Research, creative, websites, search, and campaigns became connected parts of the same effort. That thinking is at the heart of Functional Marketing.
We were early to retargeting, helping clients reconnect with people who had already shown interest. We built on that with campaign creation, conversion tracking, and ongoing optimization, not just a launch and a handoff.
For Rock and Roll Sushi, that included managing social media across locations during rapid expansion. The challenge was keeping the brand’s voice connected to the daily life of each restaurant.
TodayFrom finding customers to following through
We research your ideal customers, learn what matters to them, and build useful ways to reach them. The work connects audience insight with relevant content, campaigns, and a clear next step.
Matmon Portal helps connect what happens after someone responds. Contacts, conversations, follow-up, appointments, and sales opportunities can stay organized in one place, so your team has the context to keep things moving.
Use it with our guidance, or have Matmon manage the strategy, communications, and automation for you. The goal is less repetitive work and more time for the conversations that matter.
Marketing and sales,
with the context connected.
These stories belong to more than one person. Clients, teammates, and creative and technical collaborators have brought their own skills, passion, and purpose to the work.
Agency Administrator
Founder & President
Senior Web Developer
Full Stack Developer
Matt and Collette keep projects on mission. Jason and Trent connect the technical details, with creative and specialist collaborators joining around what each client needs.
TodayStill learning, together
The same desire to learn now brings people together through AI InTheRock and AI Arkansas Magazine. Students, educators, business leaders, and technologists explore what these tools can make possible for people.
As Matt puts it: “How can we use A.I. to help people?” That question connects the community work to the work we do for clients.
Real people. Shared curiosity.
Community and magazine organized by Matt Olson, with funding from Matmon. Magazine design and production: Kody Ford and Kevin Waltermire.
We’re also developing Exponential Arkansas to help Arkansas companies put AI to practical use.
NowThe capabilities come together
For Matmon, Super Intelligence means combining experienced people, advanced AI, and connected systems around your business. Research, strategy, creative, code, and follow-through can work from the same understanding of what you need.
We can explore more options, develop and test ideas faster, and put what we learn to work. People still set the direction, check the details, and stand behind the result.
We’re not starting over with a new tool. We’re putting decades of learning to work in new ways, to help you make your next move.
Explore AI and Super IntelligenceWhat could we make possible for you?
Let’s Talk