About The Client

Hound's Lounge Pet Resort & Spa is the city's only luxury pet hotel, offering services for doggie daycare, overnight stays, grooming and more. Owners Justin Harris and Mandy Marshall came up with the concept because of their love for dogs and their desire to provide other dog lovers in Little Rock with a safe, trusted environment for their pups to stay. Conveniently located in the Riverdale area, Hounds Lounge is the perfect environment for your dog to have a vacation of their own while you enjoy a nice getaway.

Project Scope

This project called for branding, website design and development, and advertising on multiple media platforms.

Being a new company in a popular area, Matmon wanted to give Hounds lounge a vibrant, clean website to mirror their sleek, new facility. We designed and developed a clean, responsive site allowing users to learn about all the exciting services and overnight stays that Hounds Lounge offers as well as easily navigate to bookings.

Hounds Lounge Pet Resort & Day Spa


The owners of Hounds Lounge wanted their brand to stand out from the typical dog boarding places in town. With a brand new, state-of-the-art facility and accommodating amenities that surpass the offerings of their competitors, it was important for the brand to appear more upscale, inviting and fresh. After comparing the competitive landscape and lots of design exploration, Matmon came up with a simple yet classy logo with a five-star hotel and spa feel. Because after all, every dog wants to be pampered on a vacation of their own at the Hound's Lounge.

Hounds Lounge Style Guide


Dog facing camera on the right and empty couch on the left

Collage of 4 images of dogs in different situations

Dog standing on a couch


Leading up to their grand opening, Hounds Lounge wanted to take full advantage of advertising opportunities. Matmon's creative team came up with multiple messaging, slogans and creative concepts for billboards, postcards, digital advertising, tshirts, and more.

Hounds Lounge Billboards

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