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Neumeier Drilling Fluids / Case study

Proven in the field.
Now it shows online.

A full website rebuild that puts Neumeier’s plants, products, and urgent supply paths in front of operators. Built in under 60 days, with minimal lift from a busy team.

See the website
Two red Neumeier bulk-material silos on a rig site, with pallets of sacked product in the foreground
Built from the team’s own field photography.Neumeier bulk silos on location
The client
Neumeier Drilling Fluids
The audience
Operators & drilling engineers
Our work
Website rebuild, messaging & positioning
Timeline
Under 60 days
See it live
Visit Neumeier (opens in a new tab)

The challenge

Big capability.
Small footprint online.

Neumeier runs rail-served facilities, mud plants, and a 24/7 warehouse across Texas and Oklahoma. Its digital presence was minimal, and it did not show the depth of the team behind the work.

The owners also had little time to give. The rebuild had to come together with minimal effort on their side, using what they already had.

  • Capability

    Can you handle
    our program?

  • Supply

    Can you get product
    to us now?

  • Coverage

    Are you close
    to our wells?

The website

Two urgent questions.
Answered on the first screen.

The homepage leads with the two reasons an operator calls: planning a mud program before spud, or needing product right now. Both paths sit in the first screen, beside a clear statement of where Neumeier works.

The neufluids.com homepage, with the headline Built for the Mid-Continent, Proven in the Cherokee, and side-by-side Request Estimate and Need Products ASAP panels
Homepage design for neufluids.com, with estimate and 24/7 product paths in the first screen.

  1. Lead with the urgent paths.

    Pre-spud planning and same-day supply each get a direct, visible next step.

  2. Show the infrastructure.

    Plants, storage, and rail access are stated as specifics, not adjectives.

  3. Sound like the field.

    Plain, operator-first language that reads like the people who answer the phone.

Inside the site

Proof on every page.

Beyond the homepage, the site turns field credibility into specifics: the facts behind the operation, the supply paths, and a map of every location.

The neufluids.com Locations page, with the headline Small business integrity with large scale capabilities over a rig photo, and a map of facilities in Texas and Oklahoma
Locations page: every facility on one map.
Homepage section titled Proven at Scale, Trusted in the Field, listing operational proof points beside a photo of Neumeier silos
Operational proof points, in the client’s own words.
Homepage section titled When You Need Materials Now, with four cards on a red band covering supply, safety, bulk LCM, and a call to action
Supply paths for when product cannot wait.

Infrastructure, made visible

Four locations.
All rail-served.

The Locations page gives each facility its own specifics, so an operator can see what is nearby and what it can handle.

  • Canadian, TX Main office

    40,000 SF

    warehouse on 18 acres

    • 15,000 BBL mud plant
    • Rail spur

  • Clinton, OK

    10,000 SF

    warehouse on 7 acres

    • 20,000 BBL mud plant
    • Rail spur

  • Odessa, TX

    18,000 SF

    warehouse on 5 acres

    • 10,000 BBL mud plant
    • Rail spur

  • Chickasha, OK

    10,000 SF

    warehouse on 5 acres

    • OBM storage
    • Rail spur

Facility details as published on the Neumeier Locations page (opens in a new tab).

Built from what they had

No photo shoot.
Real field photography.

Instead of scheduling shoots or drone flights, we built the visual story from the team’s own photos of equipment and rigs at work.

A land drilling rig silhouetted against a sunset sky, with rig-floor lights on
A drilling rig at dusk, from the client’s photo library.
A red Neumeier Drilling Fluids pneumatic bulk trailer coupled to a white tractor at the company yard
Neumeier bulk trailer at the company yard.

What the work makes possible

Size up the capability.
Find the nearest plant.
Call someone who knows the job.

The rebuilt site gives operators and drilling engineers a clear first look at Neumeier: what it supplies, where it operates, and how to reach the team when a program cannot wait.

From the client

“Working with Matmon has been a fantastic experience. They took the time to truly understand our brand and delivered a clean, professional website that perfectly aligns with our goals. The communication throughout the process was seamless, and their team was highly responsive to our needs. We are incredibly happy with the final result and would highly recommend their web design services.”

RobertNeumeier
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