Explain the roof systems.
Organize the story around flat roofs, built-up roofs, single-ply systems, and coatings, so commercial visitors can recognize the work that applies to them.
Mid-Ark Roofing / Case study
Commercial expertise.
Clear from the first click.
A commercial-first website that brings Mid-Ark’s people, projects, and capabilities into focus, then makes it simple to start a conversation.
See the website work
- The client
- Mid-Ark Roofing
- The audience
- Building owners & facility managers
- Our work
- Web, content & custom development
- See it in action
- Visit Mid-Ark (opens in a new tab)
The challenge
The right expertise.
A clearer story.
Mid-Ark had the crews, the commercial projects, and an in-house sheet-metal shop. The website needed to make that depth of capability easier for a building owner to recognize.
We focused the experience on commercial roofing: what Mid-Ark does, where it works, and how to get help. Residential visitors also needed a clear direction, without taking over the commercial story.
- Capability
Can you handle
my building? - Coverage
Do you work
in my area? - Connection
How do I get
the right help?
The website
Clarity before
the first call.
The opening makes the commercial focus unmistakable. Project imagery gives it context, and an estimate request sits beside the introduction, not several clicks away.
Lead with commercial.
Make the audience and the work clear before a visitor has to dig through a menu.
Let the work speak.
Show the scale of real projects instead of relying on broad promises.
Keep the next step close.
Put phone and estimate options where a visitor can act on what they just learned.
The people. The work.
Trust has a face.
And a job site.
Roofing is a hands-on business. We paired the service story with real people and real project photography, making the company behind the estimate visible.
Beyond the homepage
Specific work.
Specific places.
Useful answers.
A stronger service-company website connects what the business knows with what its next customer needs to know.
Make statewide service visible.
Show Arkansas coverage by region and city. Connect the service-area story to the commercial services people are looking for.
Bring the shop into the story.
Give in-house sheet-metal fabrication a place in the presentation, explaining the capability behind the finished roof.
Guide the right inquiry.
Keep commercial estimate requests direct, with a separate residential information path to Central Arkansas Roofing.
Built to keep working
More than
a redesign.
The work also went below the surface: a publishing workflow for commercial roofing content and custom weather functionality that connects relevant conditions with a way to request help.
A living content system.
We connected city and region content with WordPress publishing, metadata, and quality checks. It gives Mid-Ark a way to keep building useful information around commercial roof systems and Arkansas service areas.
Weather-aware calls to action.
We developed a WordPress integration using National Weather Service data for location-aware alerts and forecasts, with commercial estimate calls to action. Relevant information and a practical next step, in the same place.
What the work makes possible
See the capability.
Find the fit.
Start the conversation.
The website connects Mid-Ark’s commercial expertise, service areas, project imagery, and estimate requests in one experience. It gives building owners a clearer place to start.
What do you want to make possible next?
Tell us where you want to be, and we will show you the plan that gets you there.