The work, in sequence.

Akin

Akin builds well. Showing it was the hard part.

Akin manufactures hospitality and senior living furniture in southern Arkansas. A configurable line leaves the designer guessing at the finish and the fabric, and guessing is where the spec goes somewhere else.

What Matmon built

• Product renderings and room scenes developed from line drawings
• Finish and fabric variations without a new photo shoot for every combination
• Application imagery for senior living and hospitality settings
• Catalog and website product presentation
• Senior living market research and audience development
• Email campaigns and clearer paths to catalogs and consultation

Western Foods

The show is the middle of the campaign, not the whole thing.

Western Foods mills and blends rice flours, gluten-free ingredients, pulses, ancient grains and inclusions for commercial food manufacturers. A buyer might meet them in a feed, in an aisle, then in a meeting, and those three did not sound like the same company.

What Matmon built

• Trade-show booth design built for how buyers move through an aisle
• Pre-show social and email campaigns around IFT FIRST and Expo West
• Event photography and on-site participation by the Matmon team
• Application, capability and certification storytelling
• An interactive sales presentation in place of a linear deck
• Brand and website work carrying the same story online

Rock Town

Most people meet the bottles on a phone.

What Matmon built

• A home page led by motion, with the spirits, the visit and the bottle club up front
• A rebuilt spirits catalog with proof and tasting detail, a card per bottle
• Pages for tours, cocktail classes, private events and the bar menu
• Cocktail recipes that give the bottles a reason to come back
• Age verification, and a clean handoff to the shop and the bottle club

Neumeier

The website an operator checks before they call.

Neumeier Drilling Fluids runs mud plants and rail-served facilities for operators across the Mid-Continent. Two questions decide the call. Can you handle our program, and can you get product to us today.

What Matmon built

• A website organized around capabilities, locations and response
• Mud plants, bulk storage, rail access and service coverage, stated plainly
• Industrial photography and equipment context
• Estimate and 24/7 product request paths in the first screen

Mid-Ark Roofing

Commercial and residential roofing look alike from the street.

Mid-Ark Roofing has served Arkansas since the mid-1990s with its own sheet-metal fabrication and manufacturer-trained crews. One site trying to serve both audiences made building owners do too much sorting, so we split them.

What Matmon built

• A website redesign focused on commercial buyers
• Commercial capability and sheet-metal fabrication presentation
• Service-area content by region and city across Arkansas
• Clear separation of commercial and residential paths
• Project photography and estimate request pathways

PDH Group

Fourteen companies that needed to read as one.

What Matmon built

• Logo design across the family of companies, and the PDH Group parent mark
• The umbrella site, with the group story, capabilities and showcase projects
• A site for each company, sharing one template while carrying its own logo and photography
• A companies switcher in every header so buyers can move across the family
• Product brands organized by type, from access control to operable partitions
• A store locator that maps every location across the country

Polk Stanley Wilcox

The projects are the argument, so they get the screen.

What Matmon built

• A full screen project slideshow on the home page, captioned with the project name
• A portfolio organized by category so visitors can filter to comparable work
• Project pages with location, narrative, categories, collaborators and recognition
• Firm and people pages filtered by role, plus an accolades page for awards and publications
• A quiet menu and a mobile layout that keeps the imagery full bleed

Healthcare

In a clinic, the convincing part is already happening.

Snell Prosthetics & Orthotics has served Arkansas patients for more than a century. Hodge Orthodontics sees patients at three Central Arkansas locations. In both cases the job was to get what happens in the room in front of the patient who has not walked in yet.

What Matmon built

• Human-centered storytelling built around patients and practitioners
• Patient education across services and devices
• Location visibility for statewide and multi-office practices
• Patient-friendly brand expression and website experience
• New-patient, booking and contact paths always within reach