Healthcare · Case study

Patient-friendly branding and a practice experience that feels welcoming.

A practice that feels welcoming online is easier to choose, especially for parents deciding on behalf of a child.

Client
Hodge Orthodontics
Industry
Healthcare
Who they serve
Parents, teens, and adults choosing orthodontic care, plus referring general dentists.
Who they are

Hodge Orthodontics provides braces and Invisalign care across three Central Arkansas locations.

What we walked into

Most orthodontic sites look like the same template. What sets a practice apart is personality and how easy it is to book the first visit.

Patient in the treatment chair seeing her new braces in a hand mirror while two Hodge staff members look on

What stood out

The practice is genuinely warm in person. The site had to sound that way and still make booking, locations, and treatment options obvious.

Exterior of the Hodge Orthodontics office building with signage, in late-afternoon light

What we built

Patient-friendly brand

A brand expression and website that sound like the practice in person.

Treatment explanations

Written for parents, teens, and adults reading the same page.

Three offices

Location and booking paths for each one.

Next-step clarity

Trust-building content with the next step always in reach.

What it does now

Prospective patients get personality and practical detail in the same visit, with booking always within reach.

Book Now, Pay Online, and the office phone number sit at the top of every page. Each of the three offices has its own location and booking path.

hodgeortho.comWebsite design
Hodge Orthodontics homepage with the headline Where Smiles Align With Custom Design, a portrait of Dr. Hodge, and Book Now, Pay Online, and phone links in the top bar

About the numbers.

When Hodge Orthodontics has documented results and approved sharing them, we will publish them here with the source and the time period. Until then this page sticks to what we built.

The photography on this page came from the practice and from our own visits.

Want your practice to feel like itself online?

Send us the site you have now and tell us what parents ask you most. We will tell you what we would change first.

What do you want to make possible next?

Tell us where you want to be, and we will show you the plan that gets you there.