About the Client


Murphy Law Firm, PLLC is a boutique law firm in Little Rock, Ar. Patrick Murphy's firm specializes in estate planning (last will and testament, revocable trusts, irrevocable trusts), business succession planning, real estate, business transactions, and trust & estate administration. Patrick Murphy received his B.S.B.A in Finance from the Sam Walton College of Business at the University of Arkansas before receiving his J.D. (cum laude) from the University of Arkansas School of Law and then continuing to complete his LL.M. (Taxation) from the Dedman School of Law at Southern Methodist University. Since completing his education, Patrick Murphy has served the Little Rock Metropolitan Area through legal counsel and service, including his work as a Board Member/Officer of Potluck Food Rescue of Arkansas. Murphy Law Firm continues to provide quality legal services for wills and estates of all sizes in the area.

Project Scope

Patrick came to Matmon needing a brand vision to guide his marketing and advertising efforts. Without brand identity, the law firm was struggling to have name recognition with the community and was relying only on word of mouth to suffice. Murphy Law Firm would need a fully designed brand, including logo development, color strategy, website development, copywriting, and research. A complete overhaul of the firm’s external facade would be needed to give Patrick the foundation to build accountable brand recognition in the area.


Patrick wanted a website showing his available services while making his law firm more approachable. This would be done through branded content written by the Matmon team in hand with Patrick Murphy’s ideas and goals. Project Goals for the website included: Bring in new clients and leads for business growth Inform prospective clients of service offerings, and establish trust and credibility. Provide an example of how other attorneys can integrate their business with SimpleWill for business growth and streamlining process intake. Simplify information intake for the firm and prospective clients.



Innovative and Trusted needed to be at the center of the design process of creating the Murphy Law Firm Logo. The creative team worked through a process of ideas and structure for the design and landed on the logo used today. This Logo showcases three pillars, representing stability, strength, and security. The pillars also display a hidden M for Murphy. The shield represents protection; protect your assets, family, and future.


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