“A company blog not only drives huge numbers of traffic toward your website, but it also solidifies your place as a thought leader in the industry. With strong original content, people will see you as an authority figure while your company becomes a trusted brand.”
To ensure your blog is maximizing its potential to attract sales, this blog recommends that you do the following:
- Include calls to action in every blog post.
- Create great offers that customers can’t resist.
- Optimize your landing page to guarantee a conversion.
Read that entire post at Smartblogs http://smartblogs.com/socialmedia/2011/02/09/blogging-to-turn-your-brand-into-a-thought-leader/
Contact Matmon Internet if you’re interested in setting up a wordpress blog for your business.