“A company blog not only drives huge numbers of traffic toward your website, but it also solidifies your place as a thought leader in the industry. With strong original content, people will see you as an authority figure while your company becomes a trusted brand.”

To ensure your blog is maximizing its potential to attract sales, this blog recommends that you do the following:

  • Include calls to action in every blog post.
  • Create great offers that customers can’t resist.
  • Optimize your landing page to guarantee a conversion.

Read that entire post at Smartblogs http://smartblogs.com/socialmedia/2011/02/09/blogging-to-turn-your-brand-into-a-thought-leader/

Contact Matmon Internet if you’re interested in setting up a wordpress blog for your business.