This is a good article that addresses the importance of user friendly website design.  At Matmon, we feel the more ‘iPad friendly’ the device is, the better — even if not designing specifically for the iPad. We are at a pivotal point in computing where touch-based interfaces are becoming more and more ubiquitous. It’s crucial to keep this in mind when designing a ‘future-proof’ website a client would expect to have serve them well into the future.

“What’s the cornerstone of app-influenced design? Action-oriented design components, which create immediate functionality. It’s the purposeful construction of obvious pathways that creates user friendly navigation. Focusing on visuals, placement and interaction can transform your site and your business.”

View Lisa Wehr’s entire article here: http://mashable.com/2011/01/21/app-like-web-design-conversion/