Text is probably the most important information displayed on a website. Good website copy has three main attributes: it needs to be unique, relevant and SEO friendly.
Matmon does a search engine optimization study by indicating what users looking for you typically search for, and what they should be searching for to find you. The results of that study are a list of keywords describing your business and services that need to be incorporated in your website’s text.
This makes it easier for search engine to find you and to understand what your website is about, placing your website higher in search engines rankings.