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Category: Pay-per-click Advertising

Be there when new customers are looking for you with Google AdWords

May 5th, 2011 by Vicky Becart | No Comments | in: Pay-per-click Advertising, Resource Blog, Website Marketing

Be there when new customers are looking for you with Google AdWords

With Google AdWords, you can advertise to people searching for products and services that your business offers. Make your company or message stand out!

What is Google AdWords?

AdWords helps you connect with new customers at the precise moment they’re searching for products or services like yours. When people search for terms (called keywords) related to your business, they can find your ad in the right hand column.

Why advertise on Google AdWords?

  • Find new customers
  • Advertise locally or globally
  • Control costs

Advertising on Google AdWords presents several advantages. The first one is that you’re advertising to an audience that is already interested in you and that is trying to reach businesses like yours. You also benefit from Google’s Display Network of high quality websites and blogs that partner with Google.

Another one is the fact that you can control the region where you want your ads to appear; you can choose a specific city, state, country or the entire world. That way you won’t have to pay to advertise your local business to someone across the country.

Finally, with AdWords you only pay when people click your ads, with no minimum spend. You can also pause your campaign anytime. Google provides keyword traffic and cost estimates so that you can make informed decisions about choosing keywords and maximizing your budget.

Contact Matmon Internet if you’re interested in setting up an AdWords account for your business.

10 Trends for Online Marketers in 2011

January 17th, 2011 by Matt Olson | No Comments | in: Email Marketing, Pay-per-click Advertising, Resource Blog, Social Media Marketing, Website Marketing

10 Trends for Online Marketers in 2011

The following list features my top 10 online marketing trends for this year, as well as advice for whether you should be the bird (invest now) or the mouse (leave the trend on the sidelines).

http://www.entrepreneur.com/article/217923